California River Radio Program with AO–March 8th
March 6th, 2008 by MalinaScott Armstrong is doing a radio interview with local radio station KFOK 95.1 FM on March 8th at 9pm. Along with other guests he’ll be discussing topics like how recreational industries like whitewater rafting companies in California can “go green.” What “going green” actually means can be difficult to assess–for us, it means combining a respect for the planet, finite resources, and wilderness with an ethical and sustainable business model. Or goal is to balance our bottom line with a strong commitment to both our community and nature–we depend on both equally in order to stay in business.
All-Outdoors whitewater rafting has a long history of making efforts to conserve natural resources and protect wilderess. This long-standing tradition was started by our founder, George Armstrong, who pioneered conservation efforts in the Bay Area when he was a high school teacher in the 1960s and 70s. Scott will talk about the standard his father set and his long-lasting legacy on the 8th.
If these issues interest you, tune in to our local community radio station KFOK 95.1 FM on March 8th and hear AO owner Scott A’s take on balancing these issues on California’s many whitewater river canyons.
