Raft Naked?April 5th, 2006 Malina
I have a problem this time of year: I’m torn between capitalism and idealism. See, the way I figure it, I have an opportunity when I’m stocking our store for the year to make a small difference, save the world and all that. How? By buying organic cotton and hemp shirts, supporting local, family-run businesses and — let’s get down to brass tacks here people — forgoing profit in the name of doing the right thing. Granola versus Hamburger Helper.
But the problem is that saving the world requires creativity and costs more. Lots more. And sometimes I just want to show a profit, you know? Show Scott A that this year I did more than break even. So I start looking at the catalogs with their shiny graphics, endless colour choices, and “proven best sellers.” I call up a rep and ask what she’d recommend. She points me to the “Naked” series. You know, “Raft Naked: It makes your cheeks pink.” Um, I don’t think that’s really what we’re after, I tell her. Maybe the shirt that says “10 reasons why a life jacket is better than your girlfriend?” Run away! Run away!
Since we can’t actually raft naked, as the shirt suggests, and we have to wear something, why not have it made in the USA, and grown in non-polluted soil? It doesn’t really seem that hard on the face of it. Back to the drawing board. Maybe if I put on a Beach Boys record, find a toothpick with one of those crinkley pineapples on it, and pretend I’m diving in Fiji with Mama Bear Pamela I’ll get the creative spark I need. Oh, except I’m not sporty and I don’t like the Beach Boys. . .but pineapples—I like those!