Adventure Trips Becomming A Popular GiftJanuary 18th, 2006 Robyn Suddeth
An article in the Desert Sun written on Dec 9, 2005 titled “Many Decide To Give The Gift of Green” tells of the latest trend in gift-giving towards experiential, rather than tangible gifts.
Toward the end of the article, a marketing consultant is quoted as explaining this phenomenon as a “breakdown of the old idea that giving cash gifts is tacky.”
Here’s what I’m wondering about that analysis: Since when does an adventure = a cash gift? Yes, I’m a little biased. But c’mon, how many times have you been stuck with gifts you don’t really want and will hardly ever use?
The truth is that most of us are lucky enough not to really need too many more things in our life. (Even though not everyone seems to be aware of this.) And the more things we accumulate, the less valuable the next addition becomes. But time spent in the wilderness never loses value, no matter how many days you go. I, for one, would love to recieve a river trip over shirts that don’t fit and another set of pajamas.
So my take on the phenomenon is that people have started to appreciate the more important things in life and have found ways to share that with loved ones. OK and maybe there’s a little bit of lazyness associated with not having to go to crowded stores, but you wouldn’t want to give the wrong gift just to be able to say you worked for it.